Ident Design

Space Ident BBC One 2011

http://theident.gallery/player.php?id=BBC1HD-2010-ID-SPACE-1

Density of Information

This ident has a very low density of information because it does not show the upcoming programme. This makes the audience wonder what programme is coming next. The only main information that is shown in the ident is the brand itself.

Use of Space and Time

The location that the ident is set is in space. The time period is quite anonymous. This connotes that the brand is quite creative and that not every single ident is very serious. This connotes that the brand for this channel is portrayed as imaginative. The audience would feel amazed by the location because every single person would like to go space.

Screen Tempo

The tempo for this ident is quite fast at the beginning but it slows down. The reason why it started at a fast pace is to grab the audience's attention. This could connote that the brand is entertaining. It also makes the audience feel excited because it cuts quite fast. However when the ident slows down it makes the audience capture every single thing that is going on within the shot.

Interaction with Viewers

In this ident it creates interaction with the viewer, the reason is because at 00:01 they make the audience wonder what the robot in space is looking at. This also relates to the audience who like to investigate what is going on in space and have ambition for it. This connotes that the brand for this ident creates a fascination to the audience.

Information-led or Entertainment-led

With this ident, the main purpose was to entertain the audience and also to make them feel excited by it. Also, with this ident it informed the audience on what channel they are watching so therefore it would act as a reminder. The technical elements are used to emphasise the information and also the entertainment for the channel's brand. This connotes that this channel creates entertaining programmes but also informative programmes. 

Fans Ident ITV 2 2015

http://theident.gallery/player.php?id=ITV2-2015-ID-FANS-1

Density of Information

The density of the information that is shown in this ident is very low. This makes the audience wonder what programme is coming next. The only information that is shown in this ident is the brand that the audience see. This connotes that this ident only wanted to remind the audience on what programme they are watching

Use of Space and Time

The setting of the ident is done in many different locations, this is because there are a lots of idents that has been combined together to make one ident. This connotes that the brand is full of entertainment. This also connotes that the brand for this channel is portrayed as exciting. The audience would feel excited by the amount of locations that has been shown on this ident, the reason is because it makes them want to watch the channel.

Screen Tempo

The pace of the editing speed is fast but the objects in the ident are quite slow. This tells us that they want us to see every single detail within the ident. The reason this ident does this at a fast pace is so it grabs the audience's attention. This could connote that there is a lot of entertainment within this brand because of the fast paced editing. It also makes feel the audience feel excited because it cuts quite fast. However when the ident shows slows objects, is makes the audience capture every single thing that is going on within the shot.

Interaction with Viewers

In this ident it creates interaction with the viewer. This ident appeals to the audience because it starts by showing smashed objects to something quite humorous such as the dog in a hot dog costume. This ident also relates to a wide range of audience because it brings a lot of idents together which may relate to a larger audience. This connotes that this ident brings excitement with the channel.

Information-led or Entertainment-led

With this ident, the main purpose was to entertain the audience and also to make them feel excited by it. This connotes that this channel creates entertaining programmes.