Opportunities
Creation of Corporate Identity
In this ident they try to create excitement for the audience by showing lots of action throughout the ident. Also they make it really obvious for their audience that this is an action channel by making it fast paced which reflects the brand. The audience can see cardboard cutouts being shot at with darts which suggests that there is a crime element to their programmes. The rollercoaster could mean that their programmes are fun and will take you on a journey.
Display of Text-Based Information
http://ident.gallery/player.php?id=BBCNC-2013-TITLES-ONE-1
In this ident they show a lot of names of multiple countries, and cities around the world. By showing this it would tell the audience that this channel tells news about a lot of countries which shows that this channel is information-led. The lines that connect the names of the cities could connote that the company ethos is to gather information what is going around different locations and that they are linking them together. This is important for a news channel because it shows that they have a variety of places to gather information from.
In this ident they show a lot of names of multiple countries, and cities around the world. By showing this it would tell the audience that this channel tells news about a lot of countries which shows that this channel is information-led. The lines that connect the names of the cities could connote that the company ethos is to gather information what is going around different locations and that they are linking them together. This is important for a news channel because it shows that they have a variety of places to gather information from.
Branding of Content
In this ident they show their best two programmes. They are Family Guy and American Dad. This makes the audience want to watch the channel because these two are popular programmes which may make the audience want to watch that channel. In this ident they repeat the phrase Late Night, Every Night which associates these programmes with a specific time slot in their schedule. By showing entertaining programmes suggests that this channel is entertainment-led.
Creation of tone
http://ident.gallery/player.php?id=MTVLHD-2013-ID-POP-1
This ident's editing pace is very fast, this suggests that this channel is trying to create an exciting tone for the audience. The camera work that is used in this ident is quite jarring because it constantly zooms in and out which makes the audience feel disorientated because it cuts to the next shot. The use of bright colours makes the ident look energetic which suggests that they are trying to appeal to the younger audience.
Appeal to Target Audience
In this ident they try to relate to the target audience which is people aged 16-34, they do this by creating an animated character who just walks into the cafe to buy a drink. This ident will appeal to their target audience because it is something that a person would do in everyday life. The expression on the animated character's face that is used in this ident suggests that the character is tired and hungover which could appeal to a younger audience.
Encouragement of Brand Loyalty
In this ident they show their most popular programmes that are shown during night time. They are Family Guy and American Dad. By showing all of their most popular programmes one after the other, this will make the audience stay loyal to the channel since two of their best programmes are being shown. The reason why they do this is to promote their programmes and bring their viewing figures up. The phrase Late Night, Every Night would encourage the audience to come back and watch this channel every night.
Limitations
Typography
With this ident they showed a logo coloured in white and using a plain font. The logo uses lowercase letters and the writing in the logo is central. The logo does not communicate any meaning to the viewer because the logo does not explain much about the channel. The logo and font does not reflect anything to do with the channel. Also the typography does not show any information except it tells us the name of the channel.
Resolution
In these two idents, you can clearly see the difference in the clarity that is shown throughout these idents. The HD version looks more aesthetically pleasing because it is much clearer. With the standard definition and high definition they both use a special effect of the shattered glass however in the high definition it looks more realistic because it is in better quality. The clearer the visuals are in the ident, the more exciting it is and therefore makes the channel more sellable.
Colour
This ident does not show a variety of colours because it is in black and white. This would limit the channel from putting across their ideas to the audience. This ident would also communicate less meaning to the audience because they have no control of colours. The ident looks a lot less eye catching and it would not grab the audience's attention as much as an ident in colour might. It would also make the ident much more difficult to work out what it is.
Size
This ident has a lot going on which makes it more exciting to watch. If people watched this ident with a bigger screen, they would be able to see everything happening because the ident would fit on the screen. If the audience had watched this ident on a smaller screen they would not be able to see everything that is happening in the ident because the quality of the ident is reduced, you won't be able to see the edges of the ident. If some details are cut off from the screen, the ident would lose some of it meaning.
Aspect-ratio
When you have a small screen you won't be able to see everything that is happening with some idents because they have so much detail. The audience might miss out little things that are happening in the ident because the ident might display less quality, whereas if you had watched the ident in a bigger aspect ratio, the details of the ident are completely shown. Modern ident producers would find it difficult to make an ident for a smaller screen because the image would look distorted.
Analogue and Digital Recording and Transmission Systems
In this ident we can see that it has very high quality, and a lot of colour in it, which makes it more exciting to watch. With digital recording, idents can have more detail in them and this gets people more engaged into watching it because it is more entertaining for the viewer to watch. If this ident had been recorded in analogue, the brightness of the colours would be reduced because digital picks up light and colour better. It would communicate less meaning to the audience and it would be less exciting for them to watch.
Creative Communication
Enhancing Ideas
In this ident many colours are used in with the logo and with each different item that is shown, the logo changes colour to match the item. This enhances ITV's brand of being an exciting and entertaining channel. This ident uses lots of cuts and it is fast paced which may reflect the type of programmes that are shown. However this is contrasted with the slow motion effect that is used throughout the whole ident which enables the audience to see every detail in the ident and makes it more engaging to watch. This could suggest that this is quite creative and very entertainment-led channel.
Pushing the Technology
When adding special effects to an ident it makes things that are virtually impossible, possible. An example in this ident would be the dog jumping through a flaming hoop and that there are many dog running in circles shown at the end. CGI would be needed for this. This would make the audience feel amazed as they would think that it is unusual to see dogs jumping through flaming hoops. This may make some of the audience want to watch it again as they may want to know whether that actually happened or not. This could connote that the channel has a big budget, creative ideas and that they are up to date with the latest technology.
Communicating Visual Ideas to a Non-visual Audience
http://theident.gallery/player.php?id=BBC1-2009-SID-FOREST-1
In this ident the audience can see an enchanted forest and they try to create a tone by using incidental music in the background. If the audience could only hear the ident rather than see it, the tone would match the magical feeling we are given through the visuals of the ident. The audience can hear a frog leaping out of water, birds chirping and leaves rustling. A non-visual audience would be able to visualise a similar environment to what we see in the ident. The magical feeling of the ident is also communicated by using enchanting music. This could connote an entertainment-led channel because of the use of audio techniques to communicate the tone of BBC to the audience.
In this ident the audience can see an enchanted forest and they try to create a tone by using incidental music in the background. If the audience could only hear the ident rather than see it, the tone would match the magical feeling we are given through the visuals of the ident. The audience can hear a frog leaping out of water, birds chirping and leaves rustling. A non-visual audience would be able to visualise a similar environment to what we see in the ident. The magical feeling of the ident is also communicated by using enchanting music. This could connote an entertainment-led channel because of the use of audio techniques to communicate the tone of BBC to the audience.
Creating Under Pressure of Time and Budget
Not all channels have got a lot of money to make an ident, such as this channel, whose ident was literally a pan of a dog sitting on the sofa with the logo at the end. When having a low budget for an ident, the channel can only make simple idents so therefore their creativity is limited. This ident would be something that audience would remember less since there is nothing in the ident that really seems entertaining for the audience to see.
Appealing to a Target Audience
The target audience for this channel would be for people stay at home and do cooking. In this ident they focus mainly on food, which is something that the target audience would be very interested in, it would make sense to focus on food in the ident since the channel's name reflect it. The location that is used in this ident is at home and this would appeal to the target audience because they would feel relaxed and at home. During the ident they use stop animation and fast paced editing which reflects the fast pace of a family home.
Appreciation of Desired Tone
In this ident you can clearly tell that they try to create a very exciting and entertaining tone. They do this by using fast paced editing and fast tempo music which may reflect the type of programmes that they show on their channel. In the ident you see red, black and white and flashing lights and you can also see little cubes that come out of the background which bounce around very quickly. They would have had to use CGI for this which may suggest that they are up to date with technology. The tone of this ident suggests that this channel is entertainment-led.
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